From zero to
a lead a week.
Sullivan Steel & Cladding came to us as a brand-new start-up: no name settled, no logo, no website, nobody finding them online. We built the lot, the name, the brand, the website and the marketing engine behind it. Three months after launch, with not a penny spent on ads, they're winning organic enquiries every single week.
Where they started.
A brand-new steel and cladding business with big ambitions, no brand, no website, and no way for customers to find them.
Who they are.
Sullivan Steel & Cladding were starting from scratch. Steel fabrication, erection and cladding for farms and businesses across Ireland, a real trade with real skill behind it, but on day one there was no name locked in, no logo, no website, and no presence on Google. Everything a customer might use to find them or trust them simply didn't exist yet.
They didn't want to buy their way in with ads. They wanted to build something that would keep working, a brand and a website that earned attention on their own and brought in the right enquiries, month after month, without a media budget propping it up.
What they needed.
- Name and brand the business from a blank page, so it looked established from day one.
- Build a website that turns searches into real enquiries, not just a digital brochure.
- Get found on Google for what customers actually type, sheds, cladding, prices, planning.
- Grow steadily and predictably without spending a penny on advertising.
The work, in phases.
Name and brand first, then the website, then the marketing engine that keeps the enquiries coming. Every stage building on the last.
Naming & brand identity
We started with a blank page, no name, no logo, nothing. We named the business, designed the logo and the full visual identity, and gave a brand-new company the confident, settled look of one that had been trusted for years.
- Business naming from scratch
- Logo & full visual identity
- Brand guidelines & toolkit
- Branded touchpoints, from signage to merch
A website built to be found
Then the website, not a digital brochure, but a site built to be found and to convert. Clear services, real projects, and pages structured around exactly what customers search for, fast, mobile-first and SEO-ready from day one.
- Website design & build
- Service & project pages
- Structured for SEO from the first line
- Enquiry flows that turn visits into leads
Continuous marketing & SEO
Then we kept going. Ongoing content and technical SEO aimed squarely at the searches that bring real work, shed costs, sizes, planning permission, re-roofing, cladding. Guides that answer a genuine question and win the click, published and refined month after month.
- Keyword & content strategy
- In-depth guides ranking on page one
- Local SEO & Google Business Profile
- Ongoing optimisation, still zero ad spend
The proof is in the numbers.
Real Google Search Console data from the first three months after launch. No ads, no boosting, just a brand and a website doing their job.
Clicks from Google, over time
First 3 months after launchTop-performing pages
Clicks, last 28 days📍 670 people viewed their Google Business Profile · 94% of clicks came from Ireland · mostly on mobile · and still not a cent spent on advertising.
Not just on screen.
A brand only earns trust when people see it in real life, on the vans, the site, and the workwear the whole crew wears with a bit of pride.
From day one they treated our business like their own. The brand and the website gave us the credibility to compete with companies ten times our size.
Everything we brought to the table.
Every discipline this project touched. Tap any one to see how we deliver it.
Keep browsing.
An IT company you'd actually want to call, a full brand identity, from logo to window graphics.
Rebranded three sister travel brands for a 30-year anniversary, and built a custom partner portal to match.
Digitised a plant's pen-and-paper maintenance system into a no-code, tablet-based process, no paper, and far faster audits.
Like the results of us?
Tell us what you're working on. We'll come back with thoughts, questions, and a fixed-price proposal if we're a fit.
Book a 30-min call