Brand, web,
marketing &
automation.
One team,
no handoffs.
One small Wexford studio that does all four, run by the people who actually do the work. No account managers, no outsourcing, no vendors to juggle.
Four departments. One team. Zero handoff headaches.
Most agencies do one thing well. We do the four things that actually grow a business, without you juggling four different vendors.
Design & Branding
Logos, identity systems, brand strategy and every visual asset your brand needs to look like it means business.
Marketing & SEO
Get found, get clicked, get converted. SEO, Google & Meta Ads, content, email and CRO that actually moves the needle.
Web Development
Websites, e-commerce and landing pages that load fast, look beautiful and turn visitors into customers.
Digitalisation & Automation
Stop doing the boring stuff manually. We connect your tools, build AI agents and automate the repetitive work.
Stop hiring. Start subscribing.
Pick how many hours you need each month, minimum 5, no upper limit. Spend them across design, marketing, web or automation, whenever you need. Like a creative and tech team on payroll, without the payroll.
- Scale up or down anytime, adjust your plan in one click
- Swap between services freely, designer this week, dev next
- Cancel anytime, no annual lock-in, no nasty exit fees
- One dedicated point of contact for everything
Real results. For real businesses.
We don't do vanity metrics. Every project here moved the only number that matters to the client, revenue, leads, traffic or time saved.
Don't just take our word for it.
Four steps. No surprises.
Every project follows the same proven sequence. You always know where you are, what's next and what we need from you.
Discover
We listen, you talk.
Free 30-min call. You explain the problem, we ask the right questions and tell you straight if we're the right fit.
Define
Scope, price, plan.
A clear proposal: what we'll do, what we won't, when it's done, what it costs. Approve it and we lock your start date.
Deliver
We build, you review.
Work lands in regular check-ins. You see progress weekly, give feedback, we iterate. Nothing ships without your sign-off.
Develop
We launch, you grow.
Launch day is the start, not the end. Handover, training and support for 30-60 days, or keep us on with Hire Us Monthly.
Built by designers, developers & doers.
Initiate is a small but mighty studio based in Wexford, Ireland. We started in 2019; in 2025 Lemon Logic merged in. Aneta runs creative and brand, David runs web and engineering, and we care about the work, and the people we do it for.
Aneta
Creative & Brand
David
Web & EngineeringMade in Wexford
In business since 2019 · a small specialist team across design, marketing, web & automation
Read, learn, steal our ideas.
Practical guides on web, brand, SEO and automation, written for business owners, not other agencies.
How much does a website cost in Ireland?
An honest look at what really drives the price, the hidden costs to ask about, and how to get an accurate quote.
How to build a brand identity for your small business
What a brand identity really is (it's far more than a logo), and the order to build one in, step by step.
The new-website SEO checklist
The exact technical checklist we run on every site we launch. Free PDF, no email required.
Get the PDFThings people ask before they buy.
Quick, honest answers to the most common questions. Still stuck? Just ask.
Initiate Digital is a full-service design, web and marketing studio based in Wexford, Ireland. We cover four things under one small team: design and branding, web and development, marketing and SEO, and automation. It's run by Aneta and David, and we work with businesses across Ireland, the UK and beyond.
It's scope-dependent, so we don't publish a fixed price list, a logo refresh and a 40-page e-commerce build are very different jobs. Tell us what you need and we'll send a fixed-price proposal within 24 hours. If your budget and the brief don't match, we'll say so up front.
Most websites launch in 3 to 6 weeks depending on scope. Brand identity work runs 2 to 3 weeks, and SEO is a 90-day sprint by design. Hire Us Monthly hours are deployed within the same week. You get a real timeline in the proposal, no padding.
Yes. We're based in Wexford and work with clients across Ireland, the UK and further afield. We're fully set up for remote work, most collaboration happens over Zoom, Slack and our project portal, and we meet in person when it makes sense.
A project is a defined scope with a fixed price and a deadline. Hire Us Monthly is an ongoing pool of hours, from five a month, that you spend across any of our four services. It's ideal when you need flexible, continuous help rather than one deliverable, and you can change or cancel it anytime.
Absolutely. We slot in alongside your team and existing brand all the time, whether that's picking up where another agency left off or extending guidelines you already have.
Launch day is the start, not the end. Every project includes 30 to 60 days of support, and Hire Us Monthly is there if you'd like us on hand for the long run.
Ready when you are. Pick your path.
Whether you want to talk it through or just buy what you need, we'll meet you wherever you are in the journey.
Book a call
Free 30-min discovery. We'll listen, ask the right questions and tell you straight if we're a fit. No charge to talk.
Book your discovery callBrowse our services
Know what you need? Skip the call. Pick the service and we get started this week.
See all servicesNot sure which? Try Hire Us Monthly, pay for hours, use them anywhere.