The team at Tool Depot wanted to update their website with a fresh look in line with their recognised branding. They also wanted to expand e-commerce product offerings to ensure their thousands of products are available to customers online.
The Initiate team worked with Tool Depot to cover the following requirements:
- Custom-built backend to allow for easy updates to pages
- Dynamic icon and badge displays to appear on certain product categories
- Abandon cart function
- E-commerce functionality
- Website management with ongoing SEO improvements for search engine ranking
- Simplified content creation