Tool Depot Ireland

Tool Depot Ireland

Tool Depot began in June 2014 to meet the high demand for a professional power tool and accessories outlet in Wexford. Since then they have continued to achieve successful growth thanks to their experienced and knowledgeable team. Being a large and dedicated tool outlet in the southeast they have attracted all of the major power tool brands. In addition to their store, they also supply professional trades and customers all across the country through their website.

Project Category

Ecommerce Website

Work Carried Out

Ecommerce, SEO, Digital Marketing, Local SEO, Advanced reporting and analytics

Business Category

Hardware and tools

Desktop Design
Tool depot website desktop screens
Tool depot website desktop screens
Mobile Design
Tool Depot Mobile Splashes
Tool Depot Mobile Splashes

Project Requirements and Scope

Special Features: Client Area, Advanced Custom Post Types, Dynamic Product Categories, Advanced Custom fields, Dynamic display conditions, Simplified content creation
Target Audience: B2B, B2C

The team at Tool Depot wanted to update their website with a fresh look in line with their recognised branding. They also wanted to expand e-commerce product offerings to ensure their thousands of products are available to customers online.

The Initiate team worked with Tool Depot to cover the following requirements:

  • Custom-built backend to allow for easy updates to pages
  • Dynamic icon and badge displays to appear on certain product categories
  • Abandon cart function
  • E-commerce functionality
  • Website management with ongoing SEO improvements for search engine ranking
  • Simplified content creation

What Tool Depot Ireland Said about the project

Black and White Tool Depot Ireland Logo
Kieran McGuinness
Sean and Jason have worked closely with us to build a secure new web site, where they were able to increase the functionality of our website dramatically, improve safety and improved our customer experience, Tool Depot Ireland web site is easy to use, has tons more features than before and is incredibly easy to maintain. Sean and Jason have worked closely with us to provide a site that met all of the criteria that we were looking for. The end result is a website that is attractive, organized and effective. We could not be happier with our new website that Sean and Jason have created

Project Outcomes & Achievements

Improved user experience

Focus on search ranking with continuing SEO management

Vastly increased online product range and offering

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