The Dance Shop of Ireland

The Dance Shop of Ireland

The Dance Shop of Ireland was created in 2016 after its founder Lisa, spotted a gap in the regional market. As a dancer herself Lisa understands proper fitting shoes and uniforms are an integral part of a ballet class. There was no actual dance shop in the southeast of Ireland and so The Dance Shop of Ireland was born.

Project Category

Ecommerce Website

Work Carried Out


Business Category

Health & Fitness, Clothing and Apparel

Desktop Design
The Dance Shop website desktop screens
The Dance Shop website desktop screens
Mobile Design
The Dance Shop Mobile Splashes
The Dance Shop Mobile Splashes

Project Requirements and Scope

Special Features: Appointment Booking, Client Area, Custom User Management, Advanced Custom Post Types, Advanced Custom fields, Dynamic display conditions
Target Audience: B2C

Lisa had an existing website that didn’t meet her requirements. She wanted to create a user friendly e-commerce site along with an additional appointment booking system for pointe shoe fittings.

We analysed the existing issues and requirements and came up with a re-development plan to improve the design and functionality, as well as improved site architecture for search engines. Some of the key requirements include:

  • E-commerce functionality for multiple product categories
  • Appointment booking system for fittings
  • Integration of live chat functionality
  • Customer account and client area

What The Dance Shop of Ireland Said about the project

Dance shop logo
Lisa Pierce
Sean did a fantastic job on my e-commerce site including an appointment booking system. His ideas were well-planned, clear, thorough, and well-illustrated. I find Sean to be very responsive, helpful, obliging, patient, and polite. I’m very happy with my finished user-friendly website.

Project Outcomes & Achievements

Integrated appointment booking system

Highly functional attractive e-commerce site

Advanced custom field development integrated into custom post types and products

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