McMorrow Haulage

The brief

McMorrow Haulage have built a solid reputation in transport and logistics over many years. They wanted a refreshed brand identity that still felt like them, trustworthy, durable, proud of where they're from, but that worked properly across everything from truck livery to a business card.

What we did

• Discovery sessions to understand the company's history and values
• A robust new logo, a strong wordmark paired with an emblem
• A grounded colour palette with a vibrant accent
• Brand guidelines to keep everything consistent

The result

A confident, hard-wearing brand that looks as at home on the side of a truck as it does on a letterhead, giving McMorrow Haulage a consistent, professional presence wherever their name shows up.