The SEO content calendar.
A simple, honest 12-month content plan with keyword mapping and status tracking, in a spreadsheet light enough to actually keep up with.
The content calendar
What you’re getting.
No filler. Here are the parts that do the heavy lifting, every one of them something we use ourselves on real projects.
The 12-month plan
One row per piece of content, with everything that keeps it on track.
- Title, keyword and search intent
- Funnel stage and primary CTA
- Status, from idea to published
The keyword bank
A place to park every keyword idea, and promote the best ones.
- Every question a customer might type
- Priority and the page it maps to
- Pull into the plan when a slot opens
Built-in dropdowns
Sensible options so the sheet stays tidy with no setup.
- Intent, format and funnel stage
- Status and priority
- Two worked example rows to copy
A guide that stays with it
A ‘how to use it’ tab so it still makes sense in six months.
- Every column explained
- A rhythm that actually sticks
- Honest expectations, no hype
Three steps. Genuinely.
No course, no login, no faff. This is the whole method.
Open it in Excel, Sheets or Numbers.
It is a standard .xlsx. Upload to Google Sheets if that is your thing, everything carries over.
Plan one or two months ahead.
No further. Near-term and real beats far-off and fictional. Overwrite the example rows.
Review before you refill.
Each month, glance at what got read, then plan the next. That loop is the whole trick.
The honest answers.
The things people ask before they click download. No catch, and we mean it.
Yes, free to download and adapt, with no email required. Use it for your own business or your clients’.
Yes. It is a standard Excel file, so you can open it in Excel, Numbers, or upload it straight to Google Sheets, the dropdowns and layout carry over.
No, and anyone promising that is overselling. What it does is turn good intentions into a consistent habit, which is what actually compounds into rankings over months.
More free things.
Same deal on all of them: no email gate, no upsell, take what’s useful.
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Get the PDFLike the brains of us?
New articles, templates and downloads as we publish them. No spam, no daily emails, just the useful stuff when it lands.