Digital Marketing Executive

Initiate, a dynamic and innovative agency, is searching for a Digital Marketing Executive to join our team. This position offers flexible remote or hybrid work options, allowing you to showcase your skills while maintaining a work-life balance.

Responsibilities

Digital Strategy Development: Collaborate with our marketing team to create impactful digital marketing strategies tailored to meet clients’ unique objectives. Conduct market research, competitor analysis, and identify target audiences to drive online success.
Search Engine Optimization (SEO): Optimize client websites to improve search engine rankings. Perform keyword research, create compelling meta tags, and optimize website content. Monitor organic traffic growth and provide recommendations for ongoing improvements.
Content Marketing: Assist in crafting engaging and relevant content for clients’ websites, blogs, social media platforms, and email campaigns. Ensure content aligns with brand voice and resonates with the target audience.
Social Media Management: Manage and curate content for clients’ social media channels. Engage with followers, respond to comments, and develop strategies to grow their social media presence.
Paid Advertising Campaigns: Set up, manage, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels. Monitor ad performance and budgets to achieve client ROI goals.
Email Marketing: Develop and execute effective email marketing campaigns, including content creation, list segmentation, A/B testing, and performance analysis.
Analytics and Reporting: Utilize web analytics tools to track and analyze website performance and campaign metrics. Prepare regular reports on key performance indicators (KPIs) and provide actionable insights to clients.
Conversion Rate Optimization (CRO): Collaborate with design and development teams to optimize client websites and landing pages for increased conversions.
Stay Updated with Industry Trends: Stay abreast of the latest digital marketing trends, industry developments, and best practices to keep Initiate at the cutting edge of digital marketing.

Requirements

Degree in Marketing, Business, Communications, or a related field (or equivalent work experience).
Proven experience in digital marketing, preferably within an agency environment.
In-depth knowledge of SEO best practices, PPC advertising, social media marketing, email marketing, and content marketing.
Familiarity with digital marketing tools, including Google Analytics, Google Ads, Meta Business Suite and email marketing platforms.
Excellent written and verbal communication skills with a keen eye for detail.
Strong analytical skills to interpret data and generate actionable insights.
Ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities.
Excellent attention to detail and ability to work within brand guidelines.
A proactive and collaborative approach to working within a team.
Passion for digital marketing and an eagerness to contribute innovative ideas to clients’ campaigns.

This position is Remote/Hybrid – You can work from the comfort of your home or choose a hybrid arrangement, splitting your time between remote work and in-office collaboration.

Initiate values creativity, innovation, and work-life balance. If you are ready to make a meaningful impact on our clients’ digital presence and grow professionally within a supportive environment, we encourage you to apply and become a part of our dynamic team!

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